I think that I am finding I fit into the "commercial photographer" category. I don't especially like event, or portraiture. Mainly because I have a hard time with people. I like to pay attention to details and mood. If it's a very specific shot of a person in a costume or in an elaborate setting, for some reason that's much more comfortable for me. Because it's somehow more ok to be a weirdo. And the person is more like an object or doll. The amount of setting up and creating it, makes it so much more than just pressing a button, and it is! It is art!
I do enjoy food photography (what small amount I've done officially), and certain interesting product shots, or small scale settings.
But lighting, it's all about lighting.